TopTee
UX DESIGN
UX STRATEGY
RESEARCH
INTERACTION
Specifications
Role:
Team lead, UX Research
Team:
Bryan Pek, UX Research Lead, UX Strategy
Yeojin Shin, UI Design
Jiwon Lee, Branding Lead, UI Design
Josh Lu, UI Design Lead
Duration: 24 Weeks
Tools: Figma
Why
The junior golf players are struggling to managing and updating their resume to connect with the coaches.
How
Understand golf recruiting process and interview with 3 golf players, and industry experts to narrow down the essential informations to enable the connection.
What
A dynamic golf-focused social platform that automates player portfolios, enabling seamless connections between and coaches while sharing personal athletic journeys.
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Preparation
Understanding Market
Understanding the golf industry, especially NCAA regulations, was crucial, because this will shape the information on the resume. I focused on collecting these three informations.
Timeline
Rules
Violations
Preparation
Idea Discovery
“What if there was a professional platform for the junior golf players?”
Discovering how important the communication of the player and coach is, we locked into the idea of creating the SNS platform for both players and coaches.
Secondary Research
Market Research
Popular platforms like Junior Golf Hub, Junior Golf Scoreboards, and AJGA offer great features for junior golfers to track scores and build resumes. However, having these tools scattered across different sites is inefficient for users.
Junior golfers will navigate back and forth between numbers of websites, using different account IDs and passwords to get their needed information.
Primary Research
Expert Interviews
Our team conducted extensive outreach to industry experts to gain insights into the golf sector's culture and practices. We focused on identifying the specific statistical metrics that coaches prioritize in their evaluations. This approach allows us to tailor our platform to provide the most relevant and valuable information to coaching staff.
Here are some valuable insights that coaches provided us.
Ideation
Concept Overview
The team structured the site map based on the information that we gathered from the coaches, allowing the junior golfers to target the most important information that will be showcased to the coaches.
Final Design
Logo Design
Created a logo for TopTee that blends a passion and professionalism, symbolizing our commitment to junior golfers. Through revisions, we refined to capture golf's precision and players' aspirations.
Final Design
Design System
We developed a design system to maintain a consistency throughout different devices, such as desktop, mobile and a tablet. The design system blends professionalism with ease of use, featuring a readable layout and vibrant colors for a youthful and warm feel, ensuring the platform is engaging and easy to navigate.
Final Design
Junior Player Profile
This page is for junior golf players to showcase their journey as golf players, tournament performances, statistics, and their resumes. All these features, especially the automated resume update feature, will allow players to focus solely on their golf performance even if they are not proficient with technology.
Final Design
Coach Player Profile
The coaches will be able to follow their interested players and compare the statistics of the players as they evaluate to pick the best choice of player. Coaches are not restricted by distance anymore now that TopTee will expand their area across the whole globe.
Final Design
University Profile
TopTee offers tailored college information for junior golf players. They do not have to go through the trouble of visiting different pages just to find golf program information across the internet. The pages will show the golf program information for each college, as well as academic information for students who want to study.
