Overview
Problem Discovery
Solution
Outcome
TopTee
UX DESIGN
RESEARCH
Overview
TopTee revolutionizes college golf recruiting by helping young golfers build impactful resumes and connect with coaches.
It simplifies tracking achievements and researching colleges, improving communication between players and coaches. Committed to promoting diversity and accessibility, TopTee aims to make golf more inclusive and accessible for all.
Role - Team lead, UX Research
Duration - 24 Weeks
Team - group of 5
Tools - Figma
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Problem Discovery
Junior golfers are struggling in managing documents, updating resume, and researching universities while maintaining tight training and high performance in tournaments. The need for a streamlined process to efficiently handle their documents is evident.
Understanding Market
Understanding the golf industry, especially NCAA regulations, was crucial. This knowledge helped shape our project's direction. I focused on collecting these three informations.
Timeline
Rules
Violations
As a team lead, I educated the TopTee team on the industry and league information which provided us a scope of the industry that we are tackling.
“What if there was a professional platform for the junior golf players?”
Discovering how important the communication of the player and coach is, we locked into the idea of creating the communication platform for both players and coaches.
Player's Struggles
Popular platforms like Junior Golf Hub, Junior Golf Scoreboards, and AJGA offer great features for junior golfers to track scores and build resumes. However, having these tools scattered across different sites is inefficient for users.
Expert Interviews
3 Junior Golf Players
Coaches
Emory
Texas A&M
SCAD
Our team conducted extensive outreach to industry experts to gain insights into the golf sector's culture and practices. We focused on identifying the specific statistical metrics that coaches prioritize in their evaluations. This approach allows us to tailor our platform to provide the most relevant and valuable information to coaching staff.
Concept Overview
This streamlined process allowed us to compile a comprehensive profile and statistics that effectively showcases players to a global audience.