OurTrevor
Overview
Meet Trevor, your playful travel guide that turns cultural awareness into an adventure. OurTrevor informs you what NOT to do. Navigate local customs, discover hidden gems, embracing new experiences. With Trevor, every trip becomes an immersive quest to explore and appreciate diverse cultures around the world.
Specifications
Role: Team lead, UX Research
Duration: 10 Weeks
Team: group of 2
Tools: Figma
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Problem Discovery
While brainstorming for a "Know, Feel, Do" exercise on travel, my teammate and I realized our focus was on restrictions. This led us to explore the idea of 'cultural restrictions' more deeply.
This presents an opportunity to address a sensitive topic in a fun and educational way.
Interview
Spoke to 9 people from different culture, with many travel experience.
We mainly asked the questions about cultural norms they encountered, and challenges they faced due to cultural differences.
Userflow
It is a traveling app and education app at the same time. Tidbits are the main feature, positively informing what NOT to do in certain culture. The userflow was established in a way that education comes first, so that users can be exposed to the tidbits before they travel.
Expert Interviews
The UI prioritizes essential features that users can stay in one app as they explore cultures and enjoying their travel journey. Playful elements add a friendly approach, creating the education aspect more engaging.
User Testing
9 Participants
100+ Insights and Feedbacks
Each interview took about 20 minutes, observed that testers struggled thought the different styles of the button, long UX writing, and the interaction on the map.
We also were able to find that all testers said "Oh I didn't know that. This is very interesting." This is the phrase that they said as they went through the tidbits in different cultures.
Final Design
Tidbits
Tidbits are cultural norms of different countries based on the circumstances. The tidbits are information that tells you what NOT to do in certain culture.
Hidden Gems
Hidden gems are hidden, great local places to visit while traveling.
Itinerary pages
OurTrevor is not only the educational app. It also focuses on the fundamental as a traveling app.
