OurTrevor
UX DESIGN
RESEARCH
INTERACTION
Specifications
Role: Team lead, UX Research
Team:
Lucilla Fell, UI Design, Branding
Duration: 10 Weeks
Tools: Figma, After Effect
Why
Travelers face many trouble and misunderstanding because they are not familiar with the culture that they are traveling to.
How
Helping travelers to understand what NOT to do will open a whole new opportunity to experience the new culture of the country that they are interacting with.
What
A traveling app that educates the tidbits of the culture, also provides the hidden local places to add in itinerary, while serving a strong basic itinerary feature.
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Exploration
Problem Discovery
While brainstorming for a "Know, Feel, Do" exercise on travel, my teammate and I realized our focus was on restrictions. This led us to explore the idea of 'cultural restrictions' more deeply.
This presents an opportunity to address a sensitive topic in a fun and educational way.
Research
Interview
Spoke to 9 people from different culture, with many travel experience.
We mainly asked the questions about cultural norms they encountered, and challenges they faced due to cultural differences.
Ideation
Userflow
It is a traveling app and education app at the same time. Tidbits are the main feature, positively informing what NOT to do in certain culture. The userflow was established in a way that education comes first, so that users can be exposed to the tidbits before they travel.
Ideation
Lo-Fi
The UI prioritizes essential features that users can stay in one app as they explore cultures and enjoying their travel journey. Playful elements add a friendly approach, creating the education aspect more engaging.
Validation
User-Testing
9 Participants
100+ Insights and Feedbacks
Each interview took about 20 minutes, observed that testers struggled thought the different styles of the button, long UX writing, and the interaction on the map.
We also were able to find that all testers said "Oh I didn't know that. This is very interesting." This is the phrase that they said as they went through the tidbits in different cultures.
Final Design
Tidbits
Tidbits are cultural norms of different countries based on the circumstances. The tidbits are information that tells you what NOT to do in certain culture.
Final Design
Hidden Gems
Hidden gems are hidden, great local places to visit while traveling.
Final Design
Itinerary pages
OurTrevor is not only the educational app. It also focuses on the fundamental as a traveling app.
